Do It Yourself SEO

October 5, 2010

How can you get your website or blog listed in the top rankings of popular search engines like Google or Bing?

You can pay someone to do it for you, or do it yourself!

Here are some tips for increasing your search listings.

  • Keyword Research – What are your potential customers searching for to find businesses like yours? Go to http://www.adwords.google.com and type in the website for one of your competitors to get a detailed listing of search terms that people are using to land on their site.
  • Use Keywords in your file names. When building your website, name each file and page specific keyword names. For example, instead of naming your “Links” page links.html, name it links-computer-repair-in-salt-lake-city.html. Don’t use spaces in the names.
  • Make sure your content matches the optimal keyword searches for your business. Content is king. Write new content often and make sure the top keyword search text is included. Search engines are constantly scanning websites, so new content is important.
  • Get linked. Having other websites link to your website is very useful for improving SEO. Submit your website to the popular site DMOZ (www.dmoz.org). It may take some time. Just make sure you list your website in the correct category.
  • Social Media is on the upswing. Facebook and Twitter posts are starting to show up in search engine results. Make sure you use optimal keywords in your social media.

Most of these tips are fairly easy to perform, but can be time consuming.  It may be a better choice to use an SEO company if time is an issue.


Google Tips and Tricks – inQuo’s Tech Tip Tuesday Newsletter

April 6, 2010

So everyone knows all the coolest ways to use Google, the premier search engine, right?  Yeah, we thought we did too.

What Time Is It In……
Bangladesh, London or Zimbabwe?  Just type in the search term “What time is it in ______________” and finish it with whatever location on the planet you need to know the local time.

What the heck is a Dryococelus Australis?
Just go to Google’s web page, click on images and type in your search term.  Hundreds or thousands of results with  the image of your search desire.  Just be careful at work with certain search terms.  Google defaults to a “Moderate” setting for a safe search, but some NSFW (Not Safe For Work) images may show up in the results.

How much does that Doggy in the window cost……in Australian currency?
Google has a powerful conversion tool built right in to the their search engine.  Just type your conversion question, like “how many seconds are in a year”, “how many cups are in a gallon”, or “how many feet are in a gigaparsec”?  PS.  There are 1.01236229 × 1026 feet in a gigaParsec.

Have a phone number but not the address?
Type in the full telephone number with the area code and the name and address will be displayed in most cases.

Only want to find search results for PDF or Microsoft Word documents?
Just use a a search phrase like this example:  “Star Wars Script” filetype:pdf  For Word documents, type this:  “garlic burger recipe” filetype:doc
Mmmmm garlic burgers.

Need to know the weather for your next vacation?
Just type “weather” followed by a location for the local weather results.

Area Code Search
Need to know where an area code is from.  Just type the three digit code into the search bar and Google will tell you where it is from.

Want to only search a specific website?
You may want to limit your search to a single website.  Just use the following search example: “hard drive” site:www.inquo.wordpress.com